Angela Harrington Design Portfolio

One Design - Many touchpoints

These integrated campaigns showcase complete design systems — from social media graphics and ad creatives to landing pages, print collateral, and promotional materials. Each campaign was more than a single piece; it was a toolkit of deliverables designed to work together across social, digital, and print channels. By aligning every asset for cohesive storytelling and performance, these full-funnel campaigns ensured consistent messaging, stronger brand recognition, and measurable engagement wherever the audience encountered the brand.

Building MEDITECH LIVE24 - Project Scope

MEDITECH LIVE is an annual internal trade show hosted by MEDITECH. With a timeline of just three months, our design team was tasked with creating a full campaign identity based on a set of starter materials: visual inspiration, a tagline, and initial campaign content.

As the Lead Web Designer, I collaborated with another designer to translate the tagline “The Picture of Health: Moving Beyond the Frame” into a cohesive visual system that could scale across digital and print promotional materials. Once the foundation was established, I directed the web design execution, ensuring the event’s online presence was visually consistent with the campaign identity while also meeting user experience and accessibility standards.

Social Media Graphics

A suite of platform-specific visuals designed to drive engagement and brand consistency across Instagram, LinkedIn, and Twitter.

Email Marketing

Responsive email templates designed to highlight event details, encourage registration, and drive click-throughs.

Landing Pages

Custom-built web pages that served as central hubs for event information, registration, and ongoing updates.

Print Collateral

Event posters, banners, and handouts created to reinforce campaign messaging in physical spaces.

Promotional Ads

Static and motion-based ads designed for both organic promotion and paid campaigns, optimized through A/B testing.

Key Deliverables

• Website Design & Development (Lead Role): Directed the UX and UI design for the event site, ensuring visual alignment with the campaign identity and accessibility best practices.
• Cross-Platform Campaign Graphics: Designed digital assets for email, social media, and internal communications.
• Print & Promotional Materials: Created posters, banners, and collateral to reinforce the campaign theme across physical touchpoints.
• Ad Creative Sets: Developed static and motion-based visuals for both organic and paid promotion.
• Event Branding Guidelines: Established a scalable design system for consistent application across all materials.

Results & Impact

The campaign delivered measurable success across digital, print, and social channels. Website engagement increased significantly, with higher event registration rates attributed to the streamlined UX and cohesive design system. Social content saw a notable lift in impressions and engagement, while branded promotional materials reinforced event visibility internally and externally.

Beyond performance metrics, my role as Lead Web Designer ensured the creation of a scalable design framework. This framework was later adopted for future campaigns, enabling consistency, faster execution, and a stronger connection between MEDITECH’s brand identity and its marketing outcomes. The project demonstrated how integrated design leadership can directly influence both short-term results and long-term marketing efficiency.